Understanding how to select the appropriate sensor for a hydraulic cylinder ensures desired performance and data collection can be achieved.
VP Sales & Marketing
Mark Hoffman is the Vice President of Sales & Marketing for Rota Ltd with headquarters based in Bury, Manchester England. After serving in the U.S. Army, Hoffman pursued a degree in Electronics through DeVry Institute of Technology. From there he worked at a pressure sensor, load cell and instrumentation company later bought by Honeywell. While there he performed technical sales and level 2 troubleshooting for the RMA process. Hoffman then went to work for GE sensing division as Regional Sales Engineer for the Southwest region of the United States. Duties there were to provide technical expertise to OEM and fellow GE sales engineers for pressure sensors, test and calibration equipment. In 2006, Hoffman went to work for Rota Ltd as a sales engineer, then sales manager and lastly Vice President of Sales & Marketing since 2014.